Dr. Bastian Atzger

Marketer. Researcher. Educator.

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About

This website is dedicated to the scientific area of Marketing, my main research area in economics. To many, marketing is just some sort of advertising or a tool to influence people’s minds. In reality, however, marketing is a fascinating world, an important tool in doing business and, last but not least, something we’re facing every day, as „Marketing is everywhere“.

I am using this website to present this fascinating area to a wider public. I will also highlight my voluntary commitment for the middle-class association MIT and other interesting elements, like quotes or travel impressions. If you have any advice, comment or constructive criticism, your feedback is always welcome. Just get in touch.

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